Christopher Anthony

Medway, MA 02053 | 954-593-0810 | alchemy.anthony11@gmail.com

LinkedIn Profile: linkedin.com/in/alchemyanthony11 | Portfolio Website: coroflot.com/chrisanthony

AI Product Designer | UX Strategy Leader | Digital Transformation Executive

PROFESSIONAL SUMMARY

Dynamic Growth Executive, AI Product Designer, and Agency Transformation Expert with 25+ years of experience driving enterprise-level product design, revenue growth, and healthcare marketing innovation. Proven leader in AI-enabled UX strategy, LLM-powered workflow design, design systems, accessibility, and digital transformation across fintech, healthcare, SaaS, and enterprise platforms. Expert at translating complex business challenges into scalable product roadmaps, strategic storytelling, and long-term executive partnerships that accelerate pipeline development, speed-to-market, and measurable business impact.

CORE COMPETENCIES

TECHNICAL SKILLS

Design & AI Tools: Figma, Adobe Creative Suite, ChatGPT, Claude, Generative AI, Large Language Models (LLMs), Prompt Engineering, AI-Assisted Design, Design Systems, Component Libraries, Canva, Emergent, Base44, Replit, Bolt, Bilt.

Research & Testing: User research, usability testing, Morae, OVO UX Testing, WCAG 3.0 accessibility audits, market intelligence

Product & Delivery: Agile, Scrum, Jira, Monday.com, Microsoft Office 365, cross-functional collaboration, executive presentations, roadmap planning

Platforms & Systems: Acquia, OpenText RedDot / Interwoven, custom CMS, responsive web platforms, enterprise SaaS ecosystems, component-based design systems

Additional Strengths: ADA/WCAG compliance, omnichannel strategy, healthcare marketing, fintech product design, agency transformation, executive relationship management, strategic storytelling

PROFESSIONAL EXPERIENCE

Product Designer | AI Product Architect | UX Executive

Simplicify Studio | Greater Boston, MA | July 2013 – Present

• Orchestrate modern AI-driven workflows for healthcare and enterprise clients using LLMs to accelerate pipeline development, product discovery, and iteration.

• Activate modular design systems and scalable component libraries for fintech and healthcare marketing sectors, increasing speed-to-market by 40%.

• Translate high-level business goals into digital transformation roadmaps through executive stakeholder management, product strategy, and ADA/WCAG compliance guidance.

• Shape omnichannel experience strategy for digital transformation initiatives, ensuring consistent brand communication across customer touchpoints.

• Led expansion of a new technology practice following a strategic merger, aligning AI product design capabilities with broader digital transformation services.

• Merger with Herk Technologies in 2025.

Board Member - UX Consultant

AdvisoryCloud | Remote | July 2024 – December 2025

· Guided founders on integrating AI into product roadmaps and agency transformation initiatives to optimize operational workflows.

· Established scalable design foundations and strategic storytelling frameworks for early-stage companies preparing for series funding.

· Applied market intelligence to define product-market fit and strengthen relationship management for emerging healthcare communications platforms.

Principal UX Consultant

TIAA (via AccruePartners) | Boston, MA | May 2018 – December 2023

• Drove omnichannel strategy for pension and annuity products using responsive design systems, contributing to more than $500M in digital money movement.

• Led enterprise UX strategy for fraud and security tools, ensuring 100% WCAG-compliant design standards across the organization.

• Partnered with cross-functional subject matter experts to define product strategy, unify fragmented experiences, and strengthen long-term enterprise partnerships.

Principal UX Consultant (Acting Head of UX)

Blue Cross Blue Shield of Massachusetts (via Curate Partners) | Greater Boston, MA | January 2017 – December 2017

• Served as Acting Head of UX; developed a comprehensive strategy to unify 1,000+ fragmented digital properties into a cohesive, responsive ecosystem.

• Implemented a mobile-first UX design strategy using an Acquia CMS platform for B2B, B2C, and Medicare customer segments.

• Ensured full ADA / WCAG 2.0 / Section 508 compliance across all redesigned digital products.

• Built and mentored a multi-level UX team; established product design processes to accelerate content migration and product redesigns.

• Developed molecular design component libraries and a unified OmniChannel brand experience.

Principal UX Product Design Strategist (Contractor)

Altisource | Boston, MA | January 2016 – December 2016

• Led UX design strategy across 30+ global brands, driving continuous improvement of web and mobile product experiences.

• Developed scalable UX guidelines tailored to each brand vertical, ensuring consistency across digital devices and platforms.

• Served as the voice of the user in product strategy and planning sessions across all brands.

Director, Global Product Design (UX & Creative)

Staples – Omni-Channel Retail & eCommerce | Framingham, MA | February 2014 – August 2015

• Head of Worldwide Product Design for 50+ digital products generating $14B in annual eCommerce revenue across 5 brands, 16 languages, and all major mobile platforms.

• Grew the UX organization from 5 to 35+ across 9 global locations, building a multidisciplinary team spanning UX, creative, research, usability testing, taxonomy, and information architecture.

• Led rebranding and UX modernization across 20 mobile apps and 30 web products, driving Staples’ digital transformation through touch-first, mobile-first experience strategy.

• Implemented ADA-compliant design systems and scalable asset management frameworks to improve accessibility, consistency, and global content operations.

Principal UX Architect

Fidelity Investments | Boston, MA | May 2011 – June 2013

• Served as lead evangelist for mobile product innovation across Fidelity’s Pro product line, including Broker, Advisor, Wealth Management, Power Self-Investor, WealthCentral, and StreetScape.

• Led product discovery across diverse user segments, from paper-based traders and advisors to highly technical self-directed investors, translating needs into v1–v5 mobile product evolution.

• Directed a UX, research, and creative team to develop institutional financial mobile solutions using a mobile-first, ADA/WCAG-compliant design approach.

Global Product Design Director (Chief Product Designer)

Citrix Systems, Inc. | Fort Lauderdale, FL | February 2003 – February 2011

• Established Citrix’s pioneering Creative UX department and served as Product Design Architect for a unified experience spanning cloud, SaaS, virtualization, and enterprise administration tools across 700+ user interfaces.

• Drove product design that contributed to a $2.5B product bundle valuation, 75+ industry awards, and Platinum Partner status for five consecutive years.

• Created a 1,500-icon visual language and asset system that saved $20M annually while enabling consistent cross-platform experiences for Mac, Windows, web, Linux, and major mobile operating systems.

• Built UX training, naming conventions, search models, and CMS-based asset standards that improved collaboration across 75+ global development teams and multiple business divisions.

Principal UX Designer / Associate Creative Director

Digitas | Boston, MA | December 1997 – March 2001

• Led award-winning redesigns for NBA.com, LLBean, GMC, Pontiac, and other major global brands, spanning UI design, information architecture, UX modeling, content strategy, and technical specifications.

• Co-led online rebranding initiatives that earned 30+ Gold and Silver web awards across major client programs.

• Built early adaptive CMS-driven web experiences ahead of industry standards, helping define modern content-led digital experience strategy.

• As an offline print art director and designer, received 18 print advertising awards for brand and campaign work between 1997 and 1999.

ADDITIONAL EXPERIENCE

MADTEK LLC – CCO & UX/CMS Architect (Cary, NC | 2000–2003)

Led UX architecture and creative direction for SaaS CMS, e-learning, intranet, and TV/Kiosk products; delivered award-winning software UX.

John Hancock Financial – Graphics Specialist (Boston, MA | 1997)

Additional Freelance and Contract Roles

· Designed editorial layouts for Vogue and technical illustrations for Navy Nuclear / Department of Defense submarine programs; held Secret Clearance.

· Contributed to Amazon’s early UI evolution from books to multi-category retail between 1999 and 2000.

· Founded Camaxx Design Group, delivering CMS, e-learning, and eCommerce UX solutions from 1997 to 2004.

· Led product design and user research initiatives through Simplicify Studio for clients including SoftNas, Osprey Software, Ascendle, Carbonite/Mozy, Altisource, and regional organizations.

EDUCATION

Bachelor of Science in Art — Northeastern University, Boston, MA

Triple Concentration: Graphic Design, Fine Art, and Film – Minor in Physics

AWARDS & RECOGNITION

• 75+ industry software design awards (Citrix & Fidelity): XenApp, Password Manager, Access Gateway, WealthCentral/StreetScape — 2003–2013

• 30+ Gold & Silver Web Design Awards for digital campaigns (Digitas) — 1998–2001

• 40+ Print and Web Design Awards — 1996–2001

• Citrix Platinum Partner Award — 5 consecutive years (2005–2011)

• National Register of Who's Who in Web Technologies — 2003–2004

PROFESSIONAL AFFILIATIONS

• Published contributor: UXMatters.com — UX, software, virtualization, and emerging technology trends

• Society of Industry Leaders / S&P — Speaker, consultant, and subject matter expert (2008–Present)

• American Marketing Association — Board Member, Web Technologies Specialist (2004–2006)

• Guest speaker and post-graduate mentor at Northeastern University Design program

• Volunteer: Boston Museum of Fine Arts — guided audio tours for visually impaired visitors

• DOD Secret Clearance — 1990–2000

Download Chris's Resume

Why Chris Deck?

Chris Anthony’s Design Career