Christopher Anthony                                           Email: alchemy.anthony11@gmail.com

Medway, MA 02053                                             Portfolio: https://www.designalchemy128.com

C: 954-593 0810                                            LnkIn: https://www.linkedin.com/in/alchemyanthony11

Award-winning Principal Product Designer, App Architect, and UX Executive with 20+ years of experience shaping global digital ecosystems, leading design organizations, and architecting enterprise-scale product systems. A pioneer in modular design systems, ADA/WCAG accessibility, AI-driven product workflows, and multi-platform experience strategy, with a track record of transforming legacy platforms into modern, scalable, revenue-driving solutions. Today, I combine deep UX mastery with AI application architecture and LLM-powered product development, building intelligent tools and workflows using Base44, Manus, Stitch, Notebook LLMs, Claude Coder, Figma Maker, ClickUp, Monday.com, and Herk Technologies. I help organizations accelerate innovation by merging human-centered design with AI-enhanced product creation. Board advisor to multiple startups, guiding founders on UX strategy, design systems, AI adoption, and product-market fit.

Core strengths:

  • Product design leadership: end-to-end ownership from discovery and UX research through prototyping, validation, and handoff; experienced in collaborating with PMs, engineers, data, and marketing to prioritize outcomes.

  • AI & content systems: recent focus on building innovative AI-powered content experiences, Custom AI/LLM tools, and interactive notebooks that streamline content workflows and augment user productivity.

  • Design systems & modular UI: specialize in modular, responsive design systems and maintain component libraries and pattern documentation to ensure consistency, scalability, and faster delivery.

  • User empathy & research: balanced qualitative and quantitative research methods (user interviews, usability testing, analytics-driven insights) to inform product decisions and reduce risk.

  • Business-aligned design: translates business goals and KPIs into clear UX objectives, driving conversion, retention, and operational efficiency.

  • Analytical problem solving: break down complex enterprise workflows and technical constraints into simple, usable experiences.

Tools & Platforms: Figma, Sketch, Axure, Supernova, Storybook, Miro, Confluence; prototyping tools and versioned component libraries for cross-functional collaboration and developer handoff.

  • Designed and operationalized component-driven systems that reduced design-to-development time and UI inconsistencies across multi-product suites.

  • Led UX for SaaS and cloud platforms with measurable improvements in activation, task completion, and support ticket reduction.

  • Built AI/LLM-driven authoring tools and notebook experiences that improved content production speed and quality for marketing and editorial teams.

  • Aligned design roadmaps with product and business strategies to support scalable growth initiatives and global eCommerce experiences.

What I bring;

  • A pragmatic, data-informed design approach that prioritizes user needs and business constraints.

  • Strong facilitation and communication skills to align stakeholders and accelerate delivery.

  • Proven ability to operate in fast-moving product organizations and complex enterprise environments.

Education:
Northeastern University - Bachelor of Science in Arts                        BOSTON, MA

Concentration BS-Art - Triple degree in Graphic Design, Fine Art, and Film (& Physics minor)

Volunteer Experience: Boston MMS; conducted Museum of Fine Arts tours for individuals who are blind. Regularly address the design community at Northeastern University and serve as a mentor to postgraduate students through several programs.

Software Skills:

Adobe Suite, Sketch, Figma Make, FigJam, Claude, Base44, Stitch, Notebook llm, InVision, Axialis, Axure, MS Copilot 365, Notion, Manus, Clickup, Monday.com, Morae/Ovo (UX testing), Film Editing, Vantive/Perforce/Jira/Conf. (Build/bugs), CMS – OpenText RedDot, Interwoven. Wix/Base44, Webflow – AI Webtools. Meshy, Nanobanana – AI App tools.

AI Tools:

Proficient in building AI-powered apps and the latest productivity platforms, including Claude, ChatGPT, Kimi, DALL·E, Stitch, Manus, Adobe Firefly, Runway ML (video editing), and Notion AI for content creation and workflow automation.

Relevant UX & Consulting Expertise:

Highly adaptable across all business levels, specializing in ADA-compliant design for accessibility (508/WCAG 2+ AA). SIOP, AI-Readiness, Ergo, Extensive experience in adaptive and responsive app/website and CMS design, including standardizing UI and IA, localizing user experiences, and developing comprehensive style guides and component libraries for full product ecosystems.

Employment:

Simplicify Studio - founding Product Designer • AI Product Architect • UX Executive Greater Boston, MA 7/13-Present

Leading a boutique Product Innovation Studio blending strategic design, AI-powered product development, Research & Analytics, and Enterprise UX consulting.

• Architect modern AI-driven workflows for clients using Base44, Manus, Stitch, and Notebook LLMs to accelerate prototyping, content generation, and product iteration.

• Build modular design systems and scalable component libraries for SaaS, fintech, healthcare, and enterprise clients.

• Provide executive-level UX strategy, ADA compliance guidance, and product modernization for organizations undergoing digital transformation.

AdvisoryCloud

Board Member - UX Consultant Remote 7/1/24 - 12/2025

Advised multiple startups on UX strategy, AI adoption, design systems, and accessibility.

• Guide founders on integrating AI into product roadmaps and operational workflows.

• Establish scalable design foundations for early-stage companies preparing for growth or funding rounds.

TIAA (Through Accrue partners) Boston, MA 5/18 – 12/23

Principal UX Consultant (leading Enterprise Money Movement, Pension, and cybersecurity/fraud work)

As Principal UX Consultant at TIAA, through Accrue Partners, I worked collaboratively across multiple agile teams to deliver world-class fintech products for TIAA and its B2B partners. Led UX strategy for pension and annuity products across TIAA’s enterprise ecosystem.

• Drove mobile and omni-channel UX initiatives using modular, responsive design systems.

• Advanced WCAG-compliant design standards across B2B and B2C financial products.

• Partnered with cross-functional teams to define enterprise-wide UX strategy and unify product experiences.

BlueCross BlueShield MA Greater Boston, MA 1/17 - 12/2017

Principle UX Consultant (Acting Head of UX)

We created a comprehensive strategy to modernize the BCBSMA stack, establishing an omnichannel brand ecosystem for B2B, B2C, and Medicare customers that meets 508/WCAG ADA standards.

• Modernized the BCBSMA digital ecosystem, consolidating 1,000+ fragmented sites into a unified, responsive platform.

• Built a cross-functional experience team and established a mobile-first, ADA-compliant design system.

Altisource Boston, MA 1/16 - 12/2016

UX Product Design Strategist (Principal - Contractor)

Directed the UX Design Strategy for Altisource’s global portfolio, spanning 30 distinct brands. Established adaptable, accessible UX standards tailored to specific industries, verticals, and digital products across all brands.

• Elevated customer-centric design practices and improved product consistency across web and mobile platforms.

Staples (Omni Retail and e-Commerce) Framingham, MA 2/14 - 8/2015

Sr. Director – Global Product Design (UX and Creative)

I drove Staples' digital transformation by assembling a leading UX team and modernizing our toolkit with ADA-compliant solutions and efficient asset management. As Head of Worldwide Product Design, overseeing 50+ digital products generating $14B in annual revenue.

• Grew the UX organization from 5 to 35+ across 9 global locations.

• Led rebranding and UX modernization across 20 mobile apps and 30 web products in 16 languages.

• Implemented ADA-compliant design systems and scalable asset management frameworks.

My leadership in Product Design, UX, and Global Creative Direction for all Staples digital brands, overseeing more than 50 products—including 20+ mobile sites and apps—that generated $14 billion in annual eCommerce revenue.

Fidelity Investments Boston, Ma 5/2011 - 6/2013

Principle UX Architect

Lead evangelist for mobile product innovation across the Pro line (Broker, Advisor, Wealth Management, Power Self-Investor). As the mobile UX Product Design Principle, leading discovery from ‘paper’ based traders/advisors who didn’t use technology to the younger traders who were tech versed – to version v1 to v5, Institutional Wealth Central and Street Scape product lines.

• Mobile design strategist specializing in adapting legacy products for mobile platforms. Directed a UX, research, and creative team to develop institutional financial mobile solutions with a mobile-first, ADA/WCAG-compliant approach.

Citrix Systems, Inc. Ft. Lauderdale, FL 2/2003 - 2/2011

Global Product (UX) Design Director (Chief Product Designer)

As Lead Creative, I established a pioneering Creative UX department and served as Product Design Architect of Citrix’s unified product experience across Cloud, SaaS, VM, and enterprise admin tools. I was responsible for designing innovative and intuitive interaction models and implemented a universal naming convention and advanced search capabilities, leveraging a world-class iconic language.

• Drove product design that contributed to a $2.5B product bundle valuation and 75+ industry awards. My leadership over eight years transformed a disparate collection of products into a unified multi-billion-dollar software bundle - resulting in more than 75 industry excellence awards and ‘Best of’ product recognitions, while also securing Citrix's status as a Platinum Partner for five consecutive years (2005–2011). The suite encompassed over 700 user interfaces compatible with all systems, devices, and browsers.

• Created a 1,500-icon visual language and asset system, saving Citrix $20M annually. Developed cross-platform visual architectures for Mac, Windows, Web, Linux, and all major mobile OS.

• I facilitated Product Design Training to enhance inter-team, cross-product, and cross-division collaboration. I fostered UX-focused communication and alignment with more than 75 global development teams, devised an iconic language to support globalized user experiences, and developed a CMS solution to address UI standards, asset management, and media repository.

DIGITAS Boston, MA 12/97 - 3/01

Principle UX Designer / ACD Creative

Notable leadership included the Nba.com CMS redesign, partnerships with Xerox, FedEx/NFL, and Bausch Lomb. My expertise spans UI design, Information Architecture, UX modeling, content management strategies, technical specs, and competitive assessments for global web solutions.

• Led award-winning redesigns for NBA.com, LLBean, GMC, Pontiac, and major global brands.

• Co-led online rebranding initiatives earning 30+ gold/silver web awards.

• Built early adaptive/responsive CMS-driven web experiences (pre-industry standard).

• As Offline Print Art Director/Designer (Digitas/BSH, 1997–1999), received 18 print advertising awards.

Additional Freelance and Contract roles;

• Designed layouts for Vogue (1995) and technical illustrations for Navy Nuclear/DoD Submarine programs (Secret Clearance).

• Contributed to Amazon’s early UI evolution from books to multi-category retail (1999–2000).

• Founded Camaxx Design Group, delivering CMS, e-learning, and ecommerce UX solutions (1997–2004).

• Simplicify Studio, LLC, Greater Boston – Global (2013-2020): Led product design and user research initiatives for clients including SoftNas, Osprey Software, Ascendle, Carbonite/Mozy, Altisource, and various local organizations from 2013 to 2020.

Some of my favorite projects and roles:

• Developed Amazon’s initial Web UI from its original book-focused platform to encompass all product categories (1999–2000, DTAS).

• Managed multiple branding initiatives and information architecture improvements for Citrix product suites enterprise-wide (2003, 2007, 2010), achieving over 50 product design awards. Innovated an advanced iconic language comprising 1,500 visual metaphors, created a robust asset management strategy, and deployed custom asset tools, generating annual resource savings exceeding $20 million for Citrix.

• At Staples (2014–15), established a touch-first UX strategy and completed rebranding across the entire Staples ecosystem, including 20 mobile and 30 web products spanning five brands, 16 languages, and all major mobile platforms.

• At BCBSMA, contributed to the development of a comprehensive UX and product design solution, consolidating over 1,000 disparate sites into a cohesive, dynamic, and responsive ecosystem. Leveraged industry-leading third-party tools and Acquia CMS, implementing a mobile-first UX design approach for improved customer and partner engagement.

Volunteer & Community:

• Museum of Fine Arts Boston — Guided tours for individuals who are blind

• Mentor to Northeastern University design student

Organizations and Awards:

• 70+ software design awards (Citrix, Fidelity)

• 40+ print & web design awards (1996–2001)

• National Register of Who’s Who — Web Technologies

• Society of Industry Leaders/S&P (’08-present) – speaker, consultant, and expert in the field of software, UX, virtualization, and new technology trends – Often Published on UXMatters.com

• DOD – Secret Clearance, (Link-Palm) - 1990-91, 1996-2000

• Speaker & expert for Society of Industry Leaders / S&P

Download Chris's Resume