Christopher Anthony Email: alchemy.anthony11@gmail.com

Medway, MA 02053 Portfolio: https://www.designalchemy128.com

C: 954-593 0810 LnkIn: https://www.linkedin.com/in/alchemyanthony11

Senior Strategic UX/Product Designer/Leader with extensive experience delivering user-centered software across Cloud, SaaS, Mobile, Web, and complex Enterprise systems, seeking roles that leverage deep expertise in UX product design and brand/marketing innovation to drive measurable business outcomes.

Core strengths:

Product design leadership: end-to-end ownership from discovery and UX research through prototyping, validation, and handoff; experienced in collaborating with PMs, engineers, data, and marketing to prioritize outcomes.
AI & content systems: recent focus on building innovative AI-powered content experiences, Custom AI/LLM tools, and interactive notebooks that streamline content workflows and augment user productivity.
Design systems & modular UI: specialize in modular, responsive design systems and maintain component libraries and pattern documentation to ensure consistency, scalability, and faster delivery.
User empathy & research: balanced qualitative and quantitative research methods (user interviews, usability testing, analytics-driven insights) to inform product decisions and reduce risk.
Business-aligned design: translates business goals and KPIs into clear UX objectives, driving conversion, retention, and operational efficiency.
Analytical problem solving: break down complex enterprise workflows and technical constraints into simple, usable experiences.

Tools & Platforms: Figma, Sketch, Axure, Supernova, Storybook, Miro, Confluence; prototyping tools and versioned component libraries for cross-functional collaboration and developer handoff.

Designed and operationalized component-driven systems that reduced design-to-development time and UI inconsistencies across multi-product suites.
Led UX for SaaS and cloud platforms with measurable improvements in activation, task completion, and support ticket reduction.
Built AI/LLM-driven authoring tools and notebook experiences that improved content production speed and quality for marketing and editorial teams.
Aligned design roadmaps with product and business strategies to support scalable growth initiatives and global eCommerce experiences.

What I bring;

A pragmatic, data-informed design approach that prioritizes user needs and business constraints.
Strong facilitation and communication skills to align stakeholders and accelerate delivery.
Proven ability to operate in fast-moving product organizations and complex enterprise environments.

Open to senior UX/product designer/leader roles focused on product strategy, design systems, AI-enabled experiences, and brand-driven digital transformation.
As a Board Member for multiple startups, I provide strategic guidance focused on business growth, successfully translating complex design challenges into user-friendly solutions that advance industry standards.

Software Skills: Adobe Creative Suite, Sketch, Figma, Canva, InVision, Jira, Axialis, Balsamiq, Axure, Microsoft Office 365, SAP Systems, Monday.com, Morae/Ovo (UX testing), Visio/CAD, Film Editing/Creative Suites, Vantive/Perforce (Build), CMS – OpenText RedDot, Interwoven. Wix/Webtools – AI webtools. Meshy, Nanobanana – AI App tools.

AI Tools: Proficient in leveraging AI-powered design and productivity platforms, including ChatGPT, Midjourney (AI image generation), DALL·E, Adobe Firefly, RunwayML (video editing), and Notion AI for content creation and workflow automation.

Relevant UX & Consulting Expertise: Highly adaptable across all business levels, specializing in (ADA) Designing for accessibility (508/WCAG 2.2+ AA). Extensive experience in adaptive and responsive app/website and CMS design, including standardizing UI and IA, localizing user experiences, and developing comprehensive style guides and component libraries for full product ecosystems.

Education:
Northeastern University - Bachelor of Science in Art
BOSTON, MA

Concentration BS-Art - Triple degree in Graphic Design, Fine Art, and Film (& Physics minor)

Volunteer Experience: Boston MMS; conducted Museum of Fine Arts tours for individuals who are blind. Regularly address the design community at Northeastern University and serve as a mentor to postgraduate students through several programs.

Employment:

Simplicify Studio, llc. Greater Boston, Ma 7/13 - Present

UX and Product Design Mastercraftsman (founder)

At Simplicify Studi,o we blend rigorous strategic thinking with deep consumer empathy to create design solutions that move business metrics and delight real customers. Our design philosophy centers on understanding human needs and business goals, then translating both into elegant, usable, and scalable experiences.

AdvisoryCloud

Board Member - UX Consultant Remote 7/24 - 12/2025

Advisor and Board member to a slew of exciting startups! Advising companies on use of; Design systems, UX/CX Research and ADA/WCAG 2+ for digital spaces.

TIAA (Through Accrue partners) Boston, MA 5/18 – 12/23

Principal UX Consultant (leading Pension and Annuity work)

As Principal UX Consultant at TIAA, through Accrue Partners, I worked collaboratively across multiple agile teams to deliver world-class fintech products for TIAA and its B2B partners. My focus was on creating intuitive solutions that meet WCAG accessibility standards, ensuring every product is both user-friendly and inclusive. I contributed to the design and evolution of visual and UX design systems across the TIAA enterprise, helping standardize cutting-edge experiences for a diverse range of users.
Key Contributions

Collaborated with cross-functional teams to discover, define, strategize, and implement enterprise-wide design and mobile UX strategies, driving innovation and consistency throughout the organization.
Led product UX initiatives across OMNI channels, leveraging modular and responsive design systems to develop innovative and adaptable user experiences that meet the evolving needs of clients and business partners.

BlueCross BlueShieldMA
Greater Boston, Ma 1/17 - 12/2017

Principle UX Consultant (Acting Head of UX)

We created a comprehensive strategy to modernize the BCBSMA stack, establishing an omnichannel brand ecosystem for B2B, B2C, and Medicare customers that meets 508/WCAG ADA standards.

· Designed mobile-first molecular design tools to position BCBSMA as a trusted partner for all audiences. Formed a cross-functional experience team to streamline product migration, redesign, and unify content and brand voice.

Altisource Boston, Ma 1/16 - 12/2016

UX Product Design Strategist (Principal - Contractor)

Directed the UX Design Strategy for Altisource’s global portfolio, spanning 30 distinct brands. Prioritized expanding market share, continuously enhancing web and mobile experiences, and championing customer perspectives throughout product design planning. Established adaptable, accessible UX standards tailored to specific industries, verticals, and digital products across all brands.

Staples (Omni Retail and e-Commerce) Framingham, Ma 2/14 - 8/2015

Director – Global Product Design (UX and Creative)

As Head of Worldwide Product Design, I drove Staples' digital transformation by assembling a leading UX team and modernizing our toolkit with ADA-compliant solutions and efficient asset management. I grew the Global User Experience department from 5 to over 35 professionals across 9 locations, incorporating expertise in Creative, User Research, Accessibility, Usability Testing, Taxonomy, and Information Architecture. My leadership spanned Product Design, UX, and Global Creative Direction for all Staples digital brands, overseeing more than 50 products—including 20+ mobile sites and apps—that generated $14 billion in annual eCommerce revenue.

Fidelity Investments Boston, Ma 5/2011 - 6/2013

Principle UX Architect

Lead evangelist for mobile product innovation across the Pro line (Broker, Advisor, Wealth Management, Power Self-Investor). As the mobile UX Product Design Principle, leading discovery from ‘paper’ based traders / advisors who didn’t use technology to the younger traders who were tech versed – to version v1 to v5, Institutional Wealth Central and Street Scape product lines.

· Mobile design strategist specializing in adapting legacy products for mobile platforms. Directed a UX, research, and creative team to develop institutional financial mobile solutions with a mobile-first, ADA/WCAG-compliant approach.

Citrix Systems, Inc. Fort Lauderdale, FL 2/2003 - 2/2011

Global Product (UX) Design Director (Chief Product Designer)

As Lead Creative, I established a pioneering Creative UX department and served as the Information Architecture expert for a comprehensive software suite, including Cloud, VM, SaaS, and administrative products. I was responsible for designing innovative and intuitive interaction models across diverse technologies.

· My leadership over eight years transformed a disparate collection of products into a unified multi-billion-dollar software bundle valued at over $2.5 billion. This initiative resulted in more than 75 industry excellence awards and ‘Best of’ product recognitions, while also securing Citrix's status as a Platinum Partner for five consecutive years (2005–2011) due to our award-winning solutions. The suite encompassed over 700 user interfaces compatible with all systems, devices, and browsers. I provided creative direction for new design themes and introduced innovative strategies for software presentation.

· I facilitated Product Design Training to enhance inter-team, cross-product, and cross-division collaboration. I fostered UX-focused communication and alignment with more than 75 global development teams, devised an iconic language to support globalized user experiences, and developed a CMS solution to address UI standards, asset management, and media repository needs—cataloguing over 50,000 image files across 140 product features.

· I implemented a universal naming convention and advanced search capabilities, leveraging a world-class iconic language. Additionally, I developed consistent visual architectures for Mac, Windows, Web, Linux, and mobile devices (iPhone/iPad, Blackberry, Android, Symbian, and WinMobile), enabling users to benefit from seamless and intuitive sessions across platforms.

DIGITAS Boston, MA 12/97 - 3/01

Principle UX Designer / ACD Creative

As a Board Member and Online Rebranding Team Co-leader, I oversaw projects winning 30+ Gold and Silver Web Design awards (1998–2001). Notable leadership included the Nba.com CMS redesign, partnerships with Xerox, FedEx/NFL, and Bausch Lomb. My expertise spans UI design, Information Architecture, UX modeling, content management strategies, technical specs, and competitive assessments for global web solutions.

· Led and produced sites such as llbean.com, gmc.com, pontiac.com, and GM Heavy Duty.

· Served as primary design lead for GMC and Pontiac (1999–2000), creating launch campaigns, landing pages, style guides, and process standards followed across all GM sites.

· Developed custom illustrations, motion graphics, template systems, and unified UI philosophy, ensuring intuitive navigation and sustainable architecture for over a decade.

· As Offline Print Art Director/Designer (Digitas/BSH, 1997–1999), received 18 print advertising awards.

Additional Freelance/Contract roles;

Simplicify Studio, LLC, Greater Boston – Global (2013–2020): Led product design and user research for clients including SoftNas, Osprey Software, Ascendle, Carbonite/Mozy, Altisource, and local organizations.

Camaxx Design Group, Inc., Boston/FTL (1997–2004) — President & Creative Director: Founded and led creative strategy and product design. Delivered branded multi-channel campaigns; designed UI and wireframes for CMS, e-learning, and ecommerce; created global web workflows; managed budgets, scope, timelines, resources, ADA compliance, and localization.

MADTEK L.L.C., Cary, NC (05/00–02/03) — Creative & UX CMS Architect: Directed creative and UX architecture for CMS, e-learning, intranet, and kiosk/TV SaaS products; developed award-winning software flows.

John Hancock Graphics Services, Boston, MA (09/97–12/97) — Graphics Specialist: Handled cross-platform file troubleshooting, Scitex film production, trapping/ Simplicify Studio, LLC, Greater Boston – Global (2013–2020): Led product design and user research for clients including SoftNas, Osprey Software, Ascendle, Carbonite/Mozy, Altisource, and local organizations.

MADTEK L.L.C., Cary, NC (05/00–02/03) — Creative & UX CMS Architect: Directed creative and UX architecture for CMS, e-learning, intranet

Some of my career favorite projects and roles:

Designed layouts for Vogue (1995) and technical illustrations for Navy Nuclear/DoD submarine projects (Secret, 1996).
Led the NBA.com redesign (2000), creating an early adaptive, responsive site with a custom CMS.
Expanded Amazon’s UI from books-only to all product categories (1999–2000).
Ran Citrix branding and information-architecture efforts (2003, 2007, 2010), winning 50+ design awards. Built a 1,500-icon system, asset strategy, and tools that saved over $20M annually.
At Staples (2014–15), set a touch-first UX strategy and rebranded 20 mobile and 30 web products across five brands, 16 languages, and all major mobile platforms.
At BCBSMA, helped consolidate 1,000+ sites into a single, mobile-first, responsive ecosystem using Acquia CMS and leading third-party tools.

Organizations and Awards:

Society of Industry Leaders/S&P (’08-present) – speaker, consultant and expert in field of software, UX, virtualization and new technology trends – Often Published on UXMatters.com
Industry print and web awards (40+ various gold - bronze) for Design campaigns from 1996-2001
More than 70+ industry software design awards while at Citrix and Fidelity (XenApp, Password manager, Access gateway, and Wealth Central/Streetscape, plus others…) - 2003-2011, 2011-13

Download Chris's Resume

Chris Anthony’s Design Career